Purple is a tech enabled real estate company, creating affordable lifestyle experiences for its consumers through its principal investments in superior mixed-use facilities, services, and proptech. Purple’s lifestyle services span real estate, retail, media & advertising, entertainment, and family fun, all focused on driving their mission to create lifestyle experiences for their consumers with convenience, affordability, and finesse. The company works with a range and network of partners to create lasting experiences for people across all income levels by investing in lifestyle infrastructure and value creation. Purple is creating the ultimate lifestyle experience for its consumers with convenience, affordability, and finesse; leveraging its market knowledge/expertise to attract, invest and deliver positive alpha returns to their investors. Its portfolio of developments past and present include Purplemaryland, Purplelekki, Purplenano, Redworth Terraces, and Bishopsgate Residences. On the technology side, Purple is developing a fractional investment and savings app that relies on the value of its assets to create returns for customers, so watch this space.